Copyright © 2011 WebTalkWithBob - Robert J. Sherwood
All rights reserved. Privacy statement and policy

         Mr. Sherwood is a consultant and expert witness to the legal community on matters relating to
    computing devices, software applications and the Internet.
         
        Mr. Sherwood has testified, and is qualified by education, training, experience or occupation, as an
    expert on the following matters:

    -IP address server analysis and extraction, search engine ranking methods, HTML and XML code
    analysis, robot analysis, subscription based user and affiliate systems, subscription based systems for
    social networking, CPM advertising, venture capital portfolio analysis

    -click thru rates, key word selection techniques, co-branding, merchant selection and analysis for mobile
    and desktop devices, database development and population, Google Local or Places, SEM campaigns,
    exclusivity content sharing agreements, mobile device applications, click thru conversion rates

    -affiliate agreements, revenue sharing and tracking analytics, application  software with any text to speech
    or speech to text software, unauthorized use of names, false advertising, unfair competition, business
    valuation, intellectual property, term sheets and patent value, trade secret misappropriation

    -breach of employment contracts, Internet advertising, lead generation, affiliate tracking, website
    development and deployment, software developer kit license interpretation, software development best
    practices, software deployment methods, runtime analysis, derivative product issues

    -intellectual property valuation based on patents, Website analysis, valuation of custom designed software,
    custom and practice issues associated with intellectual property licensing fees, source code and object
    code license agreements, investment letters of intent, secondary considerations for establishing patent
    validity, software best practices for enterprise software development

    -methods of measuring license use, measurement data, verification of software use, functionality and
    conformance with contract development specifications, derivative product rights, best practices with
    respect to derivative products

    -conformance to license agreement specifications for software development, use and distribution.

    Employment History

    July 1996 to Present: SmartText Corporation, President.
    The company provides litigation support to the legal community. The company also develops and licenses
    specialized software applications.

    October 1991 to July 1997: The Center for Business Innovation (CBI), President.
    CBI was a minority shareholder in 53 emerging growth companies including computer, communications
    and software businesses.

    September 1994-2000: Distinguished Lecturer, University of Kansas.
    Taught multi-campus courses in Entrepreneurship & Strategic Management of Technology.  

    December 1986 to October 1989: RasterOps, Inc. Vice President.
    Company was engaged in the development, manufacture and sales of software for personal computer
    display devices.

    February 1975 to December 1982: EDC, Inc. President.
    Co-Founder of a Kleiner & Perkins venture capital backed company engaged in combining computer
    software technology with environmental improvement devices.

    February 1967 to May 1974: Envirotech, Inc. Director Europe.
    A start-up company that grew to $500 million in sales and 5,000 employees in 6 years. Managed patent
    portfolio and computer engineering design modeling.

    February 1966 to February 1967: Dorr Oliver, Inc.
    A product development position.

    Education
    University of Kansas BS Civil Engineering 1960-1964
    University of Kansas MS Environmental Engineering 1964-1966
    Graduate Fellowship Research Award Grant
    California State College Hayward MBA 1968-1972
    Graduate Fellowship Research Award Grant
    University of Connecticut Business School graduate courses

    Berlitz French Immersion School Graduate
    Babson College 10th Symposium for Entrepreneurship Educators
    Center for Creative Leadership Graduate University of North Carolina
    Web Developers Boot Camp-Java Scripting and HTML
    Association of Information Technology Professionals





    Contact Information:
    mobile 913-269-6589
    12015 Wenonga Ln, Leawood, Kansas 66209
    48 Palma Drive, Rancho Mirage, CA 92270
    webtalkwithbob@gmail.com
    Website www.webtalkwithbob.com        
Accomplished Expert Witness on Internet Related
Litigation and an Adviser to Technology Startups