|Copyright © 2011 WebTalkWithBob - Robert J. Sherwood
All rights reserved. Privacy statement and policy
Mr. Sherwood is a consultant and expert witness to the legal community on matters relating to
computing devices, software applications and the Internet.
Mr. Sherwood has testified, and is qualified by education, training, experience or occupation, as an
expert on the following matters:
-IP address server analysis and extraction, search engine ranking methods, HTML and XML code
analysis, robot analysis, subscription based user and affiliate systems, subscription based systems for
social networking, CPM advertising, venture capital portfolio analysis
-click thru rates, key word selection techniques, co-branding, merchant selection and analysis for mobile
and desktop devices, database development and population, Google Local or Places, SEM campaigns,
exclusivity content sharing agreements, mobile device applications, click thru conversion rates
-affiliate agreements, revenue sharing and tracking analytics, application software with any text to speech
or speech to text software, unauthorized use of names, false advertising, unfair competition, business
valuation, intellectual property, term sheets and patent value, trade secret misappropriation
-breach of employment contracts, Internet advertising, lead generation, affiliate tracking, website
development and deployment, software developer kit license interpretation, software development best
practices, software deployment methods, runtime analysis, derivative product issues
-intellectual property valuation based on patents, Website analysis, valuation of custom designed software,
custom and practice issues associated with intellectual property licensing fees, source code and object
code license agreements, investment letters of intent, secondary considerations for establishing patent
validity, software best practices for enterprise software development
-methods of measuring license use, measurement data, verification of software use, functionality and
conformance with contract development specifications, derivative product rights, best practices with
respect to derivative products
-conformance to license agreement specifications for software development, use and distribution.
July 1996 to Present: SmartText Corporation, President.
The company provides litigation support to the legal community. The company also develops and licenses
specialized software applications.
October 1991 to July 1997: The Center for Business Innovation (CBI), President.
CBI was a minority shareholder in 53 emerging growth companies including computer, communications
and software businesses.
September 1994-2000: Distinguished Lecturer, University of Kansas.
Taught multi-campus courses in Entrepreneurship & Strategic Management of Technology.
December 1986 to October 1989: RasterOps, Inc. Vice President.
Company was engaged in the development, manufacture and sales of software for personal computer
February 1975 to December 1982: EDC, Inc. President.
Co-Founder of a Kleiner & Perkins venture capital backed company engaged in combining computer
software technology with environmental improvement devices.
February 1967 to May 1974: Envirotech, Inc. Director Europe.
A start-up company that grew to $500 million in sales and 5,000 employees in 6 years. Managed patent
portfolio and computer engineering design modeling.
February 1966 to February 1967: Dorr Oliver, Inc.
A product development position.
University of Kansas BS Civil Engineering 1960-1964
University of Kansas MS Environmental Engineering 1964-1966
Graduate Fellowship Research Award Grant
California State College Hayward MBA 1968-1972
Graduate Fellowship Research Award Grant
University of Connecticut Business School graduate courses
Berlitz French Immersion School Graduate
Babson College 10th Symposium for Entrepreneurship Educators
Center for Creative Leadership Graduate University of North Carolina
Web Developers Boot Camp-Java Scripting and HTML
Association of Information Technology Professionals
12015 Wenonga Ln, Leawood, Kansas 66209
48 Palma Drive, Rancho Mirage, CA 92270
|Accomplished Expert Witness on Internet Related
Litigation and an Adviser to Technology Startups